Privacy Policy

Version 2

Who handles your personal data? Who is the Data Controller?

ELOF AB (556527-4494) is the Data Controller.

About Elof

How we collect personal information

We collect personal information about you that choose to send to us using our contact form on any of our public websites or We also collect and store any personal information you might send us while communicating using email, regular mail, phone or any other media available for communication.

At the same time, you give your consent to processing your personal information that you submit to us. We also collect information that can be derived from you via the use of so-called cookies and other technologies we use on our websites or when you send an email to us.

For what purpose is the information used?

Elof AB only uses your personal information to contact you in the context that you request and in your interest in our products or our business (legal basis: legitimate interest and / or your consent).
When we apply the legal basis: legitimate interest we weigh the intrusion into personal integrity against the benefit to Elof. This is a wholly objective assessment which is carried out on a case-by-case basis.

Does Elof share my data with third parties or other recipients?

Elof does not share your personal data with third parties or other recipients without a valid reason or if we by law are required to do so.
If you are a customer or supplier to Elof we may share your data (contact details) with third parties to fulfil the terms of the contract.  Here we use the legal basis: performance of contracts or in some cases legitimate interest.

Categories of personal information that is collected

IP-addresses, geo-location (roughly estimated), email address, name, phone number, submitted texts from message boxes, together with eventual files containing personal information that you upload to us using email or other services.

How long we store your personal information

If you are a customer or supplier, we will store your information for as long as necessary to fulfil our agreement to you (legal basis: performance of contracts). Upon termination of the agreement, your data will be stored for 1 year before deleting if you are not still showing interest in our products.

Personal information we are legally obligated to process, for example, to comply with the Swedish accounting act authority decisions or other laws that affect the principles of the data regulation we save as long as required by these laws and decisions.
Otherwise, Elof only store your data if we have a valid reason and legal basis for the process.

How we secure your personal information

When you visit any of our websites, your traffic is protected by so-called SSL certificate (industrial standard). This protects your information by encryption while using our websites.

We have also ensured that our service providers and data controllers process your information safely through agreements and technical measures.

All registries that are stored with your personal information are protected with login and permissions and are only available to people sharing your and Elof AB’s mutual interest in the treatment, for example our sales department in connection with an order.

In the case of data controllers, there is always an underlying agreement that ensures access and that no unauthorized disclosure of your personal data is made.

We also have internal policies and routines for example:
  • Incident management
  • Risk analysis
  • Information security

Service providers and assistants that get access to your personal information

Service providers

Microsoft Office 365 (European datacentres)
Name, company name, email address, phone number and submitted messages from contact forms

Submitted data from contact form on our website

Data controllers

Pinevision AB (web bureau)
With sub-controller Levonline AB (datacentre)

​​​​​​​See section ”Types of personal information that is collected"

Your rights and how you can invoke them

As a citizen in an EU/EEA country, you have various rights under the GDPR.
Elof is careful to ensure that your data is used in an appropriate manner.
You therefore have the right to request the following from Elof
  • the right of access
  • the right to amend personal data
  • the right to erasure of personal data (formerly known as the right to be forgotten)
  • the right to limitation of data processing
  • the right to data portability (machine-readable where possible)
  • the right to decline consent to processing of personal data.
To invoke your rights, you can send your request to info(at) Please feel free to contact Elof at the above e-mail address if you have any questions.
You can also file a complaint with the Swedish Data Protection Authority or another supervisory authority within the EU.
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